I am delighted to introduce a new logo we’ve added to our Les Fleurs brand. This emblem beautifully encapsulates everything I hold dear: the timeless allure of France, the charm of anything vintage and my deep-rooted connection to nature.

Inspiration

Why the greenhouse, you may ask? A vintage greenhouse exudes an air of timeless elegance, with its intricate wrought iron frames, delicate glass panels, and ornate details that transport you to a bygone era. These enchanting sanctuaries were solely designed to nurture flowers and plants. If you’ve ever strolled through a greenhouse, you know the sense of serenity it invokes. The photos below of the lovely greenhouse I visited during my last trip to Normandy remind me of that tranquility.

Our Growing Brand

On a personal note, it’s always been a dream of mine to own a French vintage greenhouse. While that wish has yet to be realized, this new logo represents a dream I still hope to achieve.

With this inspiration in mind, I reached out to my dear friend Victoria Enright, the artist behind the illustrations in my book French Blooms, to design this beautiful serre (greenhouse).

This new logo will be joining our Les Fleurs family, alongside the original graphic I selected with my mother 30 years ago. Back then, we flipped through books of beautiful botanical illustrations, before we found the inspiration for ours!

New Upcoming Projects!

Recently, as the Fleurettes have been working on special secret projects, we realized a piece of us was missing. This petite greenhouse completes our brand!

Stay tuned for more updates in the new year and in the meantime, check out our new Les Fleurs Tote Bag, the first product to feature our new logo!

Feel free to share any thoughts and stories of old greenhouses and gardens in the comments below.

I wish you all some moments of peace and serenity as we get ready for the holiday season this year.

XOXO,
Sandra

P.S. If you’re interested in learning about French vintage greenhouses, take a look at Serres et Fer­ron­ne­ries d’Antan, the craftsmen in Central France who create and restore greenhouses and conservatories worldwide.