The Flower Podcast: Get Back Up! with Sandra Sigman

THE FLOWER PODCAST
Arts & Culture Podcasts
April 3, 2023
Host: Scott Shepherd

Talking with Sandra Sigman of Les Fleurs

“What influences your floral design? Are you inspired by your travels, or does your love of flowers as a child fuel your work? Well, if you are like my guest, Sandra Sigman, award winning floral designer and owner of Les Fleurs, it's all of these.

Following her passions, love of flowers, and willingness to never give up, Sandra has grown her brand and grown her community of clients that appreciate her love of France. She has recently launched her first book, French Blooms, which is a beautiful book displaying the design principles she learned from her favorite Parisian florist.”

Get ready to be transported to a world of elegance and creativity as we dive into the story behind this French- inspired floral journey.

sandra sigman french floral design normandy france french blooms book photo shoot kindra klineff photography

Show Notes:

Know your why. If you don’t know your why, no one else will either.
Sandra does a store flip 4 times a year to create unique spaces and refresh the store. It’s also a wonderful way to create a destination to keep clients coming back for more.
The secret to her longevity and success, she believes, is due to her tenacity of never giving up.
When you fall down, get back up. It’s not just advice for an ice skater!!
I really loved this thought: It’s not a mistake but a miss take.
The worse mistake you can make is to look at a customer as a dollar sign.
Choose flowers in season as much as possible - it will help your shop appear fresh and unique.